GROWTH ACCOUNTING

Resources and Articles

  1. Measure Your Mobile Apps User Engagement with these 14 KPIs (Inboundio)

  2. Vital Metrics For Tracking Your App’s Success (Developer Economics)

  3. The Must-Have Mobile App Metrics Your Business Cannot Do Without (Kissmetrics)

Tools

  • Kochava
    Kochava provides mobile advertisers with real-time visualization of campaign & user data from initial launch to lifetime value reporting.

  • Apsalar
    Apsalar provides mobile app attribution and audience building services that optimize marketing effectiveness and drive maximum ROI.

  • Taplytics
    Taplytics provides a fully integrated mobile A/B testing, push notification, and analytics platform your entire team has the tools they need to make an app your users love.