By

Team AppRanker
Make no mistake. Mobile retail is poised to have its biggest year ever, and as Black Friday approaches, retailers are ramping up, capitalizing on the growing appetite users have for shopping on their smartphones. We’ve covered best practices in retailbefore, but as things change so quickly in this industry, it’s always good to catch up on...
Read More
I hear it time and again at conferences and meetups. Why do only some apps/games go viral? Well sorry to break it to you, creating billion dollar apps isn’t that big of a fluke, there’s a consumer behavior strategy behind this virality. Teams are using systems to automate the onboarding process and game mechanics to build habits with...
Read More
When it comes to app promotion campaigns, there are two tactics that can be employed to drive traffic to your app.  In one corner, we have incent campaigns, which is when users are rewarded for the install with game tokens or coins, for example.  In the opposing corner, we have non-incent campaigns, which do not reward...
Read More
This reminds me of one of the most respected VCs, who oublicly maintains their biggest misses. If you have not checked out BSV’s Anti-Potfolio, Go here now In their own words… HONORING THOSE WE MISSED The Anti-Portfolio   Bessemer Venture Partners is perhaps the nation’s oldest venture capital firm, tracing our roots back to the...
Read More
The opinions of others play a major role in people’s purchasing decisions, whether the opinions are about restaurants, movies, or apps. With respect to apps, opinions and reviews also affect how visible they will be in app store search results and how likely they will be featured on the app store. In today’s crowded app...
Read More
When it comes to app promotion campaigns, there are two tactics that can be employed to drive traffic to your app.  In one corner, we have incent campaigns, which is when users are rewarded for the install with game tokens or coins, for example.  In the opposing corner, we have non-incent campaigns, which do not reward...
Read More
Are you a data driven marketer? Do you like to growth hack your way using data? These 21 tools will you use smart data to boost your app engagement, downloads and revenues. The list is divided into the most fundamental sections of the marketing funnel. Tracking and Measuring User Acquisition One of the best places to...
Read More
Source: Tune Blog (9th February,2017) Paid app installs boost organic downloads by 1.5X across the board. But in some categories, the boost is as high as 17X. Both have serious implications for your mobile strategy. Mobile marketers know that some of their app downloads are “free,” right off the App Store or Google Play. And some are...
Read More
A/B testing might be the single most effective way to turn a good app into an amazing app. However, it’s also a subtle way to lead yourself into THINKING you’re improving your app when in fact your test results are full of false positives or you’re spending precious time testing when you could be doing...
Read More
As of last July, there was a combined total of 2.5 million apps in the Google Play App Store and the Apple App Store. The app stores get more and more competitive every year, and app publishers are using every available advantage to increase their downloads. Number of apps in each of the app stores,...
Read More
1 2 3