AD INVENTORY MANAGEMENT

Resources and Articles

  1. What Is the Best Way to Monetize Mobile Ad Inventory (iOS and Android)?

  2. A Guide To Mobile Native Ads

  3. Mobile App Install Ads: Where Should You Invest?

  4. What Is Mobile Advertising?

  5. Mobile to Account for More than Half of Digital Ad Spending in 2015

  6. A Hand-Held World: The Future of Mobile Advertising

Tools

  • Smaato

    SPX is a real-time advertising platform provided by smaato that brings mobile, native and programmatic together on a unified platform.

  • AirPush

    AirPush is a marketing platfrom that includes Peformance Creative Initiative, Conversion Optimizer, Data-driven Mobile Advertising, Audience Targeting, etc.

  • MoPub

    MoPub is a hosted ad serving solution for mobile publishers to grow mobile advertising business with ad management, optimization, and reporting capabilities.