Blog

Three Ways to Capitalize on the Biggest Year in Mobile Retail

Make no mistake. Mobile retail is poised to have its biggest year ever, and as Black Friday approaches, retailers are ramping up, capitalizing on the growing appetite users have for shopping on their smartphones. We’ve covered best practices in retailbefore, but as things change so quickly in this industry, it’s always good to catch up on […]

How do Billion Dollar Apps go VIRAL? – Hint it’s not a fluke…

I hear it time and again at conferences and meetups. Why do only some apps/games go viral? Well sorry to break it to you, creating billion dollar apps isn’t that big of a fluke, there’s a consumer behavior strategy behind this virality. Teams are using systems to automate the onboarding process and game mechanics to build habits with […]

APP PROMOTION CAMPAIGNS: INCENT VS. NON-INCENT

When it comes to app promotion campaigns, there are two tactics that can be employed to drive traffic to your app.  In one corner, we have incent campaigns, which is when users are rewarded for the install with game tokens or coins, for example.  In the opposing corner, we have non-incent campaigns, which do not reward […]

BSV antiportfolio

This reminds me of one of the most respected VCs, who oublicly maintains their biggest misses. If you have not checked out BSV’s Anti-Potfolio, Go here now In their own words… HONORING THOSE WE MISSED The Anti-Portfolio   Bessemer Venture Partners is perhaps the nation’s oldest venture capital firm, tracing our roots back to the […]

5 Clever Ways to Increase Mobile App Reviews

The opinions of others play a major role in people’s purchasing decisions, whether the opinions are about restaurants, movies, or apps. With respect to apps, opinions and reviews also affect how visible they will be in app store search results and how likely they will be featured on the app store. In today’s crowded app […]

App Promotion Campaigns: Incent vs Non-incent

When it comes to app promotion campaigns, there are two tactics that can be employed to drive traffic to your app.  In one corner, we have incent campaigns, which is when users are rewarded for the install with game tokens or coins, for example.  In the opposing corner, we have non-incent campaigns, which do not reward […]

When NOT to A/B Test Your Mobile App

A/B testing might be the single most effective way to turn a good app into an amazing app. However, it’s also a subtle way to lead yourself into THINKING you’re improving your app when in fact your test results are full of false positives or you’re spending precious time testing when you could be doing […]